Mobile Wallpapers

Design Direct / Communication

Proposing wallpapers

In order to provide set of wallpapers matching with target user segmentation and device tier, segmentation research was conducted first. After establishing descriptive keywords and device segmentation mapping with target users, mood board images were collected and prepared. Wallpaper pool was prepared, reviewed and refined down to final proposal set. Selection criteria were:

• should not interfere on screen elements
• preferred theme, color or shape for target audience
• demonstrate screen performance the best